For UK Financial Institutions

Turn the Targeted Support reform into your competitive advantage

White-label financial education infrastructure that converts current account holders into confident investors. Compliant with Consumer Duty. Gamified. Ready to deploy.

See the Opportunity Gateway Open ยท Regime Live 6 April 2026 โ†’
Investors Academy
Today's lesson
How ISAs actually work
5 MIN ISA BASICS
68% complete
๐Ÿ”ฅ
14
day streak
โญ
420
points
Your Learning Path
โœ“
Saving basics
Completed
โ†’
ISA investing
In progress ยท 4 lessons left
โ—‹
Pension planning
Locked
โ—‹
Portfolio strategy
Locked
The Advice Gap

23 million people are underserved. Most won't get help unless you act now.

The FCA's Targeted Support regime goes live on 6 April 2026. The authorisation gateway is already open. For the first time, firms can deliver ready-made investment and pension suggestions to customer segments bridging the gap between guidance and advice. But a suggestion without understanding is just noise.

23m
UK consumers underserved by advice and guidance (FCA, 2026)
7m
Adults with ยฃ10k+ in cash who don't invest
9%
Of adults received regulated financial advice last year
1 in 5
Investors turn to social media for help with decisions
"Targeted support will be game-changing. It means millions of people can get extra help to make better financial decisions."
Sarah Pritchard, Deputy Chief Executive, FCA December 2025
New regulation Never heard of Targeted Support? Read our plain-English guide to the regulation and what it means for your bank.
Read the guide โ†’
Consumer Duty Compliance

Targeted Support is underpinned by Consumer Duty. Education is how you prove you meet it.

The FCA requires firms offering Targeted Support to ensure consumers understand the suggestions they receive and are placed in a "better position" to make informed decisions. Without an education layer, you can deliver a suggestion but you can't demonstrate comprehension, confidence, or informed consent.

๐Ÿ“‹

Understanding Obligation

Consumer Duty requires firms to communicate in a way consumers can understand. beatvest education ensures your customers comprehend the suggestions you make with quiz completion data to prove it.

๐Ÿ“Š

"Better Position" Test

The FCA shifted from requiring "better outcomes" to proving consumers are in a "better position". Education is the clearest, most auditable way to demonstrate this requirement is met.

๐Ÿ”

Monitoring & Evidence

Firms must regularly review outcomes of their Targeted Support service. beatvest provides engagement data, completion rates, quiz scores, and conversion analytics a ready-made compliance dashboard.

โš–๏ธ

Regulatory note: Only FCA-authorised firms with over ยฃ500,000 in capital may offer Targeted Support. Firms must apply for a Variation of Permission (VoP) through the FCA's authorisation gateway, which opened in March 2026.

2-minute check Does your firm qualify to offer Targeted Support? Answer 5 questions and find out instantly.
Check eligibility โ†’
The Missing Layer

Targeted Support tells customers what to do. Education explains why and how.

Without an education layer, your ready-made suggestions won't convert across ISAs, pensions, and investments alike. Customers who don't understand won't act.

Without Education
~3%
Typical conversion from suggestion to first investment without context
โ†’
With beatvest Education
12โ€“18%
Conversion with education based on our German banking partners
Interactive Learning
Daily Quiz +50 pts

What is the annual ISA allowance for 2025/26?

ยฃ15,000
ยฃ20,000 โœ“
ยฃ25,000
ยฃ10,000
Push Notification
๐Ÿ“š
Your daily lesson is ready
Keep your ๐Ÿ”ฅ 14-day streak alive takes just 3 minutes
Interactive quizzes, multi-format content & automated notifications
Weekly Content Feed
NEW THIS WEEK 4 min read
Budget 2025: What it means for your ISA
Expert-authored breakdown of the Autumn Statement changes
LESSON 5 min
Compound interest: the 8th wonder
Bite-sized explainer with interactive calculator
VIDEO 2 min
Pensions demystified in 90 seconds
Short-form video for mobile-first learners
Fresh weekly content & bite-sized expert lessons
The beatvest Solution

White-label education infrastructure, purpose-built for financial institutions

We provide the education and engagement layer that sits between your Targeted Support suggestion and customer action for investments, ISAs, and pensions. Fully branded. Gamified. Consumer Duty compliant.

Content

150+ Learning Modules

Bite-sized lessons (max 3 min) covering ISAs, pensions, ETFs, risk, compound interest, and drawdown planning. Video, text, and interactive formats.

Engagement

Duolingo-Style Gamification

Streaks, daily quizzes, points, rewards, leaderboards, and levels. Proven to drive daily active users and long-term retention across German banking partners.

Conversion

Learning-to-Action Engine

Every module ends with a task: open an ISA, calculate pension projections, make a first investment. Learning and doing are woven together.

AI-Ready

Content API & Tagging

Tagged content library accessible via API. Your AI agents query by intent and surface verified educational content in context.

White Label

Your Brand, Our Tech

Complete rebranding: colours, logo, tone of voice. No beatvest branding visible. SDK for your app, web widget, or standalone experience.

Pensions

DC Pension & Drawdown

Dedicated modules for pension savers approaching retirement: drawdown vs. annuity, tax-free lump sums, sustainable withdrawal rates.

Gamification Engine
๐Ÿ”ฅ
24
Day Streak
โญ
1,240
Points
๐Ÿ†
3
Badges
๐ŸŽฏ
2
Challenges
Streaks, points & rewards drive daily engagement
Learning Journey
Learn
Bite-sized modules, quizzes, expert video
Act
CTA prompts to open ISA, set up pension, explore products
Level Up
Unlock advanced topics, earn badges, maintain streak
Structured learning journey: learn โ†’ act โ†’ level up

Boost your revenue with content that's built for conversion

Our courses are designed conversion-first directly targeting your strategic KPIs for ISA up-sell and cross-sell. Every step seamlessly guides users from learning to action, linking education directly to product completion to drive measurable revenue.

9:41 โ–ฒโ–ฒโ–ฒ โŠ› โ–ฌ
Review what you learned
What is the benefit of ISAs?
โ† Back 200 pts โญ
Content type
โ–ถVideo
โ‰กText
?Quiz
They provide diversification at a low cost
Tip
Compound interest effect
Here's why it's better to start early
B
beatvest
Your financial plan
Great job on the quiz! Next level unlocked based on your skills.
3m ago

Build daily product interaction that leads to loyalty

Gamified features like streaks, points, rewards and challenges create consistent engagement keeping your app top-of-mind, strengthening financial habits, and driving the repeat product interactions that Consumer Duty expects from genuinely supportive financial services.

9:41 โ–ฒโ–ฒโ–ฒ โŠ› โ–ฌ
10
๐Ÿ”ฅ
Total Daily Streak
Mo Tu We Th Fr Sa Su
3031 ๐Ÿ”ฅ ๐Ÿ”ฅ ๐Ÿ”ฅ 67
200 Points Available
You've earned 200 points collect them to unlock platform rewards.
Unlock Rewards
Claim Points โ†’

Automate activation with smart CRM journeys

Transform your CRM with Content-Led Activation under Consumer Duty. Trigger personalised nudges, educational modules, and re-engagement flows via email, push and in-app messaging all aligned with your Targeted Support obligations. Move beyond generic product pushes and build trust with a content-first strategy that educates, engages, and converts.

9:41 โ–ฒโ–ฒโ–ฒ โŠ› โ–ฌ
You're on fire! ๐Ÿ”ฅ
Your 10-day streak ยท keep it up
M
notify@partner...
to me โ†’
1
๐Ÿ”ฅ
10-day streak
B
beatvest
Keep the Flame Alive!
Keep your 10-day streak going. Just 3 minutes to stay on track toward financial freedom.
3m ago
200 Points Available
Points you can collect and use to unlock platform rewards.

Deliver fresh, relevant content automatically

Stay top-of-mind with clients by delivering new, personalised financial content every week without lifting a finger. Your users gain continuous access to FCA-compliant, behaviour-driven modules that update automatically, keeping engagement high and your CRM flows fuelled with meaningful touchpoints that satisfy Consumer Duty's ongoing support obligations.

9:41 โ–ฒโ–ฒโ–ฒ โŠ› โ–ฌ
News of the Week
๐Ÿ“ฐ
Autumn Budget 2025: What it means for ISAs & Pensions
Explore bite-sized lessons
Finance check: investing for children
Part-time work and retirement planning
๐Ÿ“ˆ
Which growth pattern is exponential?
Expert-verified
FCA-compliant content
The Conversion Flow

From suggestion to first investment in 6 steps

Combine your Targeted Support programme with beatvest education for ISAs, pensions, or general investments:

1
Segment & Identify
Your firm identifies customers in a pre-defined segment (e.g. age 25โ€“35, ยฃ10k+ cash, no ISA).
2
Deliver Suggestion
Ready-made suggestion: 'Based on your profile, a Stocks & Shares ISA could help grow your savings'.
3
Educate
Customer enters beatvest education flow: learns what an ISA or drawdown is, how risk works. In 3 minutes.
4
Build Confidence
Quiz, personalised calculation, and contextual explanations. Customer understands WHY this makes sense.
5
Convert
Customer opens ISA, consolidates pension, or makes first deposit. Seamless handover to your platform.
6
Retain & Grow
Ongoing education: diversification, rebalancing. Gamification keeps your brand top of mind.
Steps 3, 4 and 6 are the beatvest layer
Revenue calculator Enter your customer base and see exactly how much Targeted Support could be worth to your firm.
Calculate revenue โ†’
Who It's For

Built for every firm in the Targeted Support ecosystem

Whether you're a high-street bank, a digital platform, or a pension provider, beatvest plugs into your Targeted Support strategy.

๐Ÿฆ
Retail Banks & Building Societies
Turn dormant cash savers into active investors. Your current account customers are the prime Targeted Support segment.
๐Ÿ“Š
Wealth & Investment Platforms
Onboard new investors with confidence. Reduce early churn by ensuring customers understand their portfolio from day one.
๐Ÿ›๏ธ
Pension Providers & SIPP Operators
The 75% of DC holders (45+) with no drawdown plan are a key FCA focus. Education on drawdown and annuities is critical.
๐Ÿ’ผ
Fund & Asset Managers
Improve product comprehension and reduce complaints. Consumer Duty outcomes improve when customers understand what they own.
๐Ÿค–
Robo-Advisors & Digital Firms
Add the education layer via API or SDK to differentiate from competitors and drive ISA and pension sign-ups.
Why beatvest

Built by regulators. Proven with banks. Ready for the UK.

Regulatory expertise
Our co-founder worked at the FCA and the US SEC. We understand compliance from the inside.
Proven with banks in Germany
Active partnerships with German banks including cooperative banking sector players and robo-advisors. Proven B2B SaaS model.
Duolingo-style engagement
Streaks, rewards, daily quizzes, 10-day challenges. The gamification layer turns education into a growth loop.
Women & underserved investors
Dedicated content for women investors and the gender pension gap. Built by a female-founded team.
Published expertise
Authors of 'Investieren in 3 Minuten', a bestselling beginner's guide published with Campus Verlag in 2026.
The Team
Sophie Thurner
Co-Founder. Ex FCA and US SEC. Over a decade of experience in financial regulation and investor protection.
Julia Kruslin
Co-Founder. Product and tech leader with strategy consulting background. In weekly exchange with end users.
Track Record
240+
Module Library
500+
Videos Produced
<1 mo
Time to Launch
10%+
Conversion Uplift
Timeline

The clock is ticking. Here's the roadmap.

March 2026 โœ“
FCA Gateway Opens
Firms can now submit VoP applications.
6 April 2026 โ† WE ARE HERE
Regime Goes Live
Authorised firms can begin delivering suggestions.
Q2โ€“Q3 2026
First Movers Launch
Education-led firms differentiate immediately.
2027+
Simplified Advice
Firms with education infrastructure will be best positioned.
Readiness scorecard
Is your bank actually ready to launch Targeted Support in April?
Takes 2 minutes Check readiness โ†’
Ready to move?

The regime is live in April 2026. Your competitors are already applying.

Let's explore how beatvest can power your Targeted Support education layer. 30 minutes is all it takes.

Book a Call with Sophie sophie@beatvest.com